Bringing peace of mind and confidence direct to consumers through our brands and our partners’ brands with our highest focus on customer experience.

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Our Story

For over a decade, Lido Labs has been connecting people and communities to the resources they need.

We are passionate about helping people, so we apply our deep level of digital marketing expertise to the family of brands that embodies our vision.

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Our Brands

Discover Our Growing
Family of Brands

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American Service Pets is the leading resource for psychiatric service animals and emotional support animals. We provide letters of recommendation from licensed mental health professionals to help people with housing or travel needs. Our mission is to make it easy for people to get the help they need, and our vision is a world where everyone has access to the healing power of an animal companion.

A black dog wearing a red service verst guiding its handler

Concealed Coalition is the leading provider of concealed carry weapons classes and defensive living training in the United States. We offer courses in states around the country, and our comprehensive curriculum encompasses everything from basic firearms safety to advanced self-defense tactics. Our mission is to equip Americans with the knowledge and skills they need to protect themselves and their families in any situation. With Concealed Coalition, students can be confident they’re getting the best possible training for concealed carry and defensive living.

Austin Davis training a student crouched down behind the CCAT device with red training pistols

Rogue Rabbit Media is a full-service marketing agency and creative studio. We help businesses of all sizes grow and succeed through strategic marketing and advertising initiatives. Our team of experienced professionals understands the art of communication, and we use our expertise to create effective, engaging, and results-driven campaigns that connect businesses with their target audiences. From branding and website design to digital marketing and social media management, we have the tools and know-how to take any business to the next level.

Rogue rabbit media film crew shooting a commercial in a living room

Nocturnal Enterprises is a lead generation company focusing on connecting consumers with best in-class resources in the real estate, career, ecommerce, and education sectors. Our objective is to provide exceptional user and customer service experiences to bridge the gap between customers’ needs and the solutions that businesses offer to meet those needs. In this way, we build and deliver peace of mind to stakeholders across every ecommerce marketplace where we operate.

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Partner With Us

We seek out direct-to-consumer partnerships to expand our collective reach, bringing our services and expertise to the table to enrich the consumer experience with value-added services across our brands and our partners’ brands.

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firearms instructor teaches pistol safety standing at the front of a classroom
A white service dog wearing a res vest guides his handler at a crosswalk
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Meet the Team

Our Leadership Team

Lido Labs’ leadership is comprised of a group of innovative, passionate people who find purpose in building brands with the end game of providing peace of mind and confidence to the communities we serve.

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Chris Picou

Co-founder/CEO​

Kenny Parkerson

Co-Founder/COO

John Hernandez

Co-Founder/CTO

Melissa Pellichino

VP, Operations

Justin Mein

Creative Director

Kaci Schack

Director of Marketing

Laurence Martin

VP, Sales & Revenue

Board of Advisors

Tom Moyes

Advisor

Scott Mann

Advisor​

Neil Lenarsky

Advisor​

Ken Potashner

Advisor​

Austin Davis

Advisor​

Chris Picou

CEO

Kenny Parkerson

COO

John Hernandez

CTO

Melissa Pellichino

VP, Operations

Kaci Schack

Director of Marketing

Justin Mein

Creative Director

Laurence Martin

VP, Sales & Revenue

Board of Advisors

Tom Moyes

Scott Mann

Neal Lenarsky

Ken Potashner

Austin Davis

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"Lido Labs Concealed Coalition does a great job of adding value. They make it easy for us.”

Janae Burich
Marketing and Events Lead
SCHEELS Sporting Goods

Careers

Join Our Team

If you value working for a mission-oriented company that strives to help people and communities with peace of mind and confidence, then you’ve come to the right place.

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Contact Us

Bio:

Chris is the CEO and Visionary for Lido Labs and its brands. His emotional leadership and strategic vision has transformed Lido Labs and its brands from concepts into successful companies. Chris is responsible for the overall company direction, continual innovation, strategic relationship development, and growth.

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Chris Picou

Co-Founder/Visionary

Bio:

Kenny is the company Co-Founder and Integrator. As the Integrator, Kenny is the glue for the organization, holding everything together and providing cadence in a steady drumbeat. Responsible for the company P&L results, Kenny executes the business plan and holds the Leadership Team accountable. Kenny’s goals are grounded in a philosophy of work-family balance. His drive to succeed, coupled with his “get it done” mentality, keeps him on the road to both personal and corporate success.

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Kenny Parkerson

Co-Founder/Integrator

Bio:

John delivers excellence in business-smart technology and software development every time. He and his team craft intelligent design coupled with psychographic “learning” algorithms that act as the brain and central nervous system of Lido Labs’ many theories-in-testing. As an investor and founder, John is responsible for all technological intellectual property development and maintenance.

John Hernandez Co-Founder VP Platform Lido Labs head shot in black and white

John Hernandez

CO-Founder/CTO

Bio:

With over 15 years of operations experience in higher education and finance, Melissa is responsible for the operations of Lido Labs. Her team members drive the company’s efforts in human resources, fulfillment, call center and operations support, where they strive for excellence in efficiencies through process development, building a great work culture, and offering exceptional customer experience. Melissa, a master multi-tasker and negotiator, holds a B.A. in Marketing and a MBA from Southeastern Louisiana University.
Melissa Pellichino VP of Operations Lido Labs head shot in black and white

Melissa Pellichino

VP of Operations

Bio:

As the Creative Director of Lido Labs and the creator and founder of multiple content marketing agencies, Justin’s focus is on narrative-based content marketing that creates lasting impact. Leveraging his extensive background in media and marketing, Justin masterfully unveils a brand’s identity and core messaging to best position content marketing strategies for success. Putting words into action, Justin executes each brand’s creative vision, iteration, and strategy across multiple channels and mediums.

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Justin Mein

Creative Director

Bio:

Kaci brings over 10 years of B2B and B2C marketing and product experience to Lido Labs, where she bridges the gap between the art and science of marketing to effectively manage the people, processes, and technologies within the department. Kaci is known for her “get stuff done” work ethic and enjoys finding opportunities to increase efficiencies to work smarter, not harder, to deliver quality outputs on time, every time.

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Kaci Schack

Director of Marketing Operations

Bio:

Laurence is responsible for streamlining and scaling revenues to ensure Lido Labs meets its strategic plans and financial objectives. Together with other members of our leadership team, she is focused on driving consistent results from our revenue channels, expanding to new market segments, and building and monetizing partnerships in local markets. Laurence is a strategic leader with over 20 years of sales and operations experience.
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Laurence Martin

VP, Sales and Revenue

Bio:

After obtaining his Wharton MBA, Tom started his career on Wall Street before spending 10 years at Disney and then serving as a CFO for five companies, including Carlyle, HIG, and K1, across 18 years. Since 2000, Tom has primarily focused on strategic planning and M&A support for startups and small growth companies across multiple industries. Tom has served on five different boards. He lives and works part-time in New Zealand.

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Tom Moyes

Advisor

Bio:

Lieutenant Colonel (Retired) Scott Mann is a former U.S. Army Green Beret with tours all over the world including Colombia, Iraq, and multiple tours in Afghanistan. He is a warrior storyteller and the founder of Rooftop Leadership where he shares the rapport-building skills he learned in Special Forces to help today’s leaders make better human connections in high-stakes, low-trust engagements. Scott helps organizations gain a better understanding of their internal culture while exposing the potential for conflict that exists when trust has deteriorated. In the same
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Scott Mann

Advisor

Bio:

In addition to his work pioneering executive talent management, Neal has provided Strategic support for numerous companies over the years as a Talent Management and Human Resources consultant. Described by Newsweek and Business 2.0 as the “Agent to the Corporate Stars”, Neal Lenarsky has also received attention from National Public Radio and Newsweek and The Wall Street Journal as strategic manager, agent, and advocate to corporate executives from companies such as Warner Media, Disney, Sony, Universal, Fox Broadcasting, Google, Facebook, Mattel, The Gap, Nike, Activision and Aristocrat Leisure.
Neal Lenarsky head shot in black and white

Neal Lenarsky

Advisor

Bio:

Ken has extensive executive and BOD level experience in high growth, high technology global organizations. Ken provides BOD, advisory, angel investing, and growth financing skills and participation to private companies predominantly in Silicon Valley, San Diego, and in the Sierra/Reno region. He has orchestrated several significant successful exits. He has been CEO, Director and Chairman of several companies that achieved $Billion + valuations.  He has served as a director in the US and in Asia of eight public company boards in addition to numerous private boards. Ken was most recently Chairman of Newport Corporation (NEWP), an industry leader in the photonics sector with revenues over $700M which was sold for $980M to MKS Instruments.
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Ken Potashner

Advisor

Bio:

Austin Davis is a Texas Police Officer with over 30 years of experience in teaching law enforcement, corporations, and individuals how to prevent, manage and recover from crime. As a natural teacher, leader, and entrepreneur, Austin has dedicated a large portion of his life to helping people protect what matters most. Throughout his year’s teaching, Austin began to see holes within modern training systems and sought innovative ways to bridge the gap. In 1992, Austin became a certified law enforcement pepper spray (OC) instructor to help teach police officers how to properly leverage pepper spray to avoid using lethal force. Austin oversees all aspects of the Concealed Coalition curriculum and instruction to ensure the top-tier quality of content and an unmatched classroom and range experience. Leveraging his countless certifications and specialized knowledge, Austin implements tactics, techniques, and methods for defensive living into every Concealed Coalition project. Austin holds many certifications with a couple of those being Surefire Institute Certified Low Light Instructor; NRA Instructor, NRA Range Safety Officer, and Chief Range Safety Officer.

Austin Davis Advisor Lido Labs head shot in black and white

Austin Davis

Advisor

Careers

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Our Privacy Commitment

LidoLabs.com (the “Company”), a leading marketing company, owns and operates this website (the “Site”). We respect your privacy. This Privacy Policy identifies and describes the way the Company handles and protects the information processed by us on behalf of our clients who use our lead generation and online marketing services.

Company’s Privacy Policy applies to its websites that link to this Policy. By using this Site you are accepting the practices described in this Privacy Policy and you agree to adhere to the Terms and Conditions posted on the Site. Our privacy commitments are fundamental to the way we do business every day. If you do not agree with any terms, please do not use this Site or submit any personal information.

This policy is effective as of Jan 01, 2010. If you have any questions regarding this Privacy Policy, you may email us at [email protected].

Information We Collect

Personally Identifiable Information

Personally identifiable information (“PII”) may includes your full name, address, telephone number, and email address that you submit on this Site. You may submit PII to the Site in one of the following (non-exhaustive) ways:

(a) Contact Us

If you email us through Contact Us link on this Site or from an email, we ask you to add information such as your name and email address in order to respond to your questions and concerns. We will only use this information to respond to your inquiry, unless you authorize additional use of your information.

(b) Subscriber Information

We collect personally identifiable information about our Subscribers, [1] based on: information gathered at the time of registration, Subscriber interaction and response to subsequent electronic mailings and web site use, information provided by our Clients, and information appended from data aggregators. Information collected may include name, email address, postal address, gender, birth date, telephone number, cell phone number, activities, interests, user behavior, and other demographic information. This information enables us to better tailor our content to Subscribers’ needs and to help our Clients promote and sell their products and services. The only information that is collected is the information identified in this Privacy Policy.

Non-Personally Identifiable Information

When you visit this Site, we also collect certain aggregate and non-personally identifiable information (“Non-PII”), as described below. This information does not relate to a single identifiable visitor instead it assists us in tracking user traffic on this Site and what pages were accessed.

Web Beacons

Pages on our Site may contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). Web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party. We use log files to store the data that is collected through web beacons.

Cookie Information

A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a web site’s computer and stored on your computer’s hard drive. Cookies record information about your online preferences. Cookies let us know about repeat visitors and if we are delivering quality products and services to our Clients. We may also use cookies to identify which sites our repeat visitors are coming from, so that we can place more of our online advertising on these sites, and can, where necessary, pay our affiliates and other business partners. Each web site can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a web site to access the cookies it has already sent to you, not the cookies sent to you by other sites. Many sites do this whenever a user visits their website in order to track online traffic flows.

You can set your browser to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences. For further information on cookies please visit http://www.aboutcookies.org.

User Profiles

The Company may aggregate PII, Non-PII, Log File information, Web Beacon Information, and Cookie Information in order to create a profile of a user or users of the Site.

Children’s Privacy

This Site is not directed to children under the age of eighteen and we do not knowingly collect personal information from children under the age of eighteen on this Site. If we become aware that we have inadvertently received personal information from a visitor under the age of eighteen on this Site, we will delete the information from our records.

Use of Information

By registering on this Site, you may receive telemarketing calls in response to your inquiry. If you provide your information, you express your consent to receive calls, emails or text messages from Company at the phone number provided, regarding Company’s products or services.

The Company may use any PII, Non-PII, Log File information, Web Beacon Information, Cookie Information, and/or User Profiles (collectively, “User Information”), submitted by you, for any legally permissible purpose in Company’s sole discretion.

Company may use User Information to contact you in response to an inquiry, to provide services requested by you, to alert you to changes in services or features, to provide you with requested information regarding Company or its services, and to provide you with Company’s (or its affiliates’) marketing materials.

The Company may use Cookie Information (1) to match a user’s Cookie Information to Survey Information, (2) to track an individual’s web browsing habits, (3) to determine which areas of our sites are most frequently visited. This information helps the Company to better understand the online habits of users so that the Company can attempt to customize and target advertising and promotions to users.

Company may also sell, rent, license or lease User Information collected on this site to third party marketers.

Our partners use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. For example, our partners may deliver an ad to you in your web browser based on a purchase you made in a physical retail store, or they may send a personalized marketing email to you based on the fact that you visited a particular website.

Company may also share User Information, including PII, collected in the following circumstances: (1) upon receipt of a properly authorized and authenticated governmental request for information; (2) in response to a subpoena or a court order; (3) to comply with relevant laws; (4) in response to an investigation of fraud regarding a specific costumer; or (5) in an effort to safeguard the person or property of a Company employee or a third party.

You may have your telephone number or cell mobile phone number listed on a state or federal do not call registry. By registering and using this Web Site, You are waiving your rights and privileges under these laws and expressly giving permission of Company and any agent of Company the right to contact you by telephone or cell phone, and you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR § 310 et seq.), as amended from time to time (the “Rule”). You are agreeing to have a relationship with the company or companies.

Finally, Company may, in the future, decide to sell, merge or otherwise reorganize its business. Company reserves the right to transfer and disclose all User Information, including PII, in this circumstance, but data collected by Company will be governed by the same privacy policy that existed prior to any change in business conditions unless you consent to the new privacy policy.

Company will only share your email exclusively with All Inbox, LLC who is Companies preferred mailing partner.

Please see the opt-out procedures below if you do not want us to share your information with other companies or organizations.

Opt-Out Policy

You may exercise your option to not receive any future communications from us by contacting us at [email protected] Subscribers should note that unsubscribing from this Site’s electronic mailings will not automatically unsubscribe you from any communications you have elected to receive from our partners or other third parties. Please note that you may still receive information from third parties to whom we have disclosed your information to prior to the time you opted-out. You should contact each third party in the event that you no longer want to receive information from such party.

You may request by telephone or in writing that Company stop calling you and place your name on our company-specific Do Not Call list. To be added to our Do Not Call list contact us at:

LidoLabs.com
103 Palm St
Newport Beach CA

Global Data Processing and Safe Harbor Principles

The information that we collect from you may be transferred to, stored at and processed at a destination outside of the U.S. By submitting your personal information, you agree to this transfer, storage and processing. Where the privacy laws of these countries are not as comprehensive as those in the US, we will take steps to ensure that your privacy rights are respected.

In order to bridge the different privacy approaches between the U.S. and the European Union, the U.S. Department of Commerce, in consultation with the European Commission, developed a “Safe Harbor” framework. We adhere to the Safe Harbor framework, which includes the privacy principles of Notice, Choice, Onward Transfer, Access and Accuracy, Security, and Oversight/Enforcement. We are currently seeking participation in the Safe Harbor program. To learn more about the Safe Harbor, click here.

Privacy Complaints

If you believe that we have not complied with this Privacy Policy, please contact us at:

LidoLabs.com
103 Palm St
Newport Beach CA
You may also email us at [email protected]
and explain thoroughly where Privacy Policy lacked compliance. We will investigate your complaint promptly.

How to Access or Modify Your Information

We strive to keep all personal information accurate and complete. You are always fully in control of the information that we maintain to service you. You can change your personal information at any time and as often as necessary. You can also request that information be deleted. Information may be withheld or exempted from deletion if this is required by law or is part of a fraud investigation, or as otherwise as described above in the Use of Information section.

You may access and modify your personal information by writing to us at:

LidoLabs.com
103 Palm St
Newport Beach CA

Special Notification for California Residents

Individuals who reside in California and have provided their personal information may request information regarding disclosures of this information to third parties for direct marketing purposes. Such requests must be submitted to us at the following mailing address:

LidoLabs.com
103 Palm St
Newport Beach CA
This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified above.

Links to Other Sites

We provide links to other Web sites for your convenience and information. These sites may have their own privacy statements in place, which we recommend you review when you visit any linked Web sites. We are not responsible for the content of linked sites or any use of such sites.

To learn more about interest-based advertising in general and to opt out, please visit http://www.aboutads.info/choices.

Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Although we take precautions to protect your data, no data transmission over the Internet can be guaranteed to be 100% secure.

Changes to This Privacy Policy

If we change this Privacy Policy, updates will be posted in this privacy statement and other places we deem appropriate. Information will be used in accordance with the privacy policy under which the information was collected. If users’ personally identifiable information will be used in a manner different from that stated at the time of collection, we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner.

[1] You are a subscriber if you choose to complete an online survey and/or register for a service, offer or promotion at this Site.

[2] Log files include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use.

Last modified: February 27, 2015